National Seminar on “Packaging, Branding & Marketing under PMS Scheme”

Marketing, a strategic tool for business development, is critical for the growth and survival of MSMEs. Due to the lack of information, scarcity of resources and unorganized ways of marketing, the Procurement and Marketing Support (PMS) Scheme has been introduced to enhance the marketability of products and services in the MSME sector.
In order to create awareness and educate the MSMEs about importance / methods/ process of packaging in Marketing, Branch MSME Office, Tezpur organised a National seminar on “Packaging, Branding & Marketing” at Hotel Welkin Residency, Tezpur on Dt. 22.02.2025 (Saturday) in association with DICC, Sonitpur & Edupur Foundation as knowledge partner.
In the seminar, chief guest Shri Ankur Bharali, ACS, District Commissioner, Tezpur, Sonitpur graced the event. Shri Lokesh Parganiha, IEDS, Joint Director, MSME Office, Guwahati, welcomed the participants. Shri Morgan Meston, GM-DICC, Sonitpur outlined the seminar’s objectives. Guest of honor Shri Gurmeet Singh, Factory Head, Dabur India Ltd., Tezpur addressed the participants.
The key presentations included by Dr. Tabli Ghosh, Asstt. Professor-Food & Technology Dept, Tezpur University about General Aspect of Packaging, Shri Ritu Raj Phukan, Founder, Pencil Design Studio, Guwahati about Branding & Design aspect of Packaging, Shri Ashis Kumar Padhi, IEDS, Br. MSME-DFO, Tezpur about DC (MSME) Schemes and Shri Amit Raj Konwar, Director, Edupur Employment Services Pvt Ltd, Tezpur about Marketing.
The seminar saw participation from 120 individuals. That included existing and prospective MSMEs, start-ups and PG students of Tezpur University-Start up cell. Experts effectively addressed all queries raised by the participants.