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Anima Borah, a woman entrepreneur from Sonitpur, Assam, exemplifies how determination, creativity, and quiet resilience can transform a simple idea into a thriving enterprise. A multi-talented individual entrepreneur, artist, and teacher she turned her humble kitchen experiments into Bonsili Healthcare OPC Private Limited, officially registered on June 18, 2024.
That day wasn’t just about documentation, but it was a moment of personal triumph, a symbol of self-belief.
“When my company got registered, I felt very excited . Now I have a company on my own name. I can sell my products in the market. I would like to hum a few lines from a song that I have written ”
“মোৰ সপোনে আজি
পাখি মেলি
নীল গগন চুমি যায়,
ডেউকা মেলি উৰি উৰি
মনে মোৰ আকাশ ধিয়াই
মনে মোৰ আকাশ ধিয়াই।”
Today my dream has spread its wings,
Touching skies where bluebird sings.
Fluttering high… fluttering free,
The sky unfolds inside of me,
The sky unfolds inside of me.”‘
From Kitchen Table to Brand
Anima Borah’s journey began in 2019 in the quiet corners of her own kitchen in Da-Besseria, Tezpur. With no formal training, no team, and no funding just her vision and hands she began crafting natural, traditional Assamese products.
“It was my own idea, and I started it on my own,” she reflects.
Despite facing health issues, limited digital literacy, and little community support, she never gave up.
A Dream That Grew Silently
Her story didn’t begin with applause, but in silence handwritten recipes, borrowed utensils, and cultural knowledge passed down through generations. She began producing:
Herbal soaps (tulsi, haldi, potato, chandan)
Natural skincare products (neem powder, face packs)
Traditional snacks (Bor Pitha, Til Pitha, Khorma
Jolpan and kharoli made from indigenous ingredients like vim kol
Everything she created had a story crafted with care, time, and patience.
The Birth of Bonsili
The name Bonsili (derived from the Assamese word Bon meaning “forest”) reflects nature, simplicity, and her cultural roots. Registering her business in 2024 was a moment of emotional and symbolic importance.
“It wasn’t pride exactly. It was something softer… a kind of peace. That I’d finally done something in my name,” she shares.
A Turning Point Called Edupur
For years, Anima Borah worked by instinct without a website, marketing, or digital knowledge. That changed when she attended an MSME ( Micro, Small and Medium Enterprises ) initiative session, where she met Amit Raj Konwar, Director of Edupur Foundation . He listened to her story and said:
“You’re already an entrepreneur. You just don’t have the paperwork yet.”
With support from Edupur Foundation and Assam Women Association’s guidance , she formalized her brand, created packaging, built a website, and learned the basics of business growth.
From Homemade to Marketplace
Anima Borah began selling locally, but today Bonsili products are available through:
Local cooperatives
A homeopathic clinic
Online via www.bonsili.in
A major milestone was a bulk order of 6,600 pitha’s through MSME marking her transition from home-based creator to recognized entrepreneur.
The Struggles Behind the Success
Anima Borah’s journey has not been easy. She continues to face:
Digital illiteracy: Learned slowly via YouTube and her son’s help
Financial barriers: No startup capital or grants
Health challenges: Gallbladder issues and a slip disc
Social undervaluation: Initial dismissal of her work as “household chores”
Isolation: No peer network until Edupur stepped in
Double burden: Managing housework alongside business operations
Yet, through all of this, she remained grounded and determined.
Family: The Silent Pillar
Her husband, Mrigen Borah, and son, Priyam, have been key supporters.
“Even with my busy schedule, I try to support her. I’ve seen her fail, learn, and rise again. I’m proud of her,” Mrigen Borah says.
Priyam helps with delivery, tech, and branding making the dream a family effort.
Beyond Business: Artist, Musician, and Educator
Anima Borah is a trained musician and a teacher, conducting online classes. She also practices sustainable craftwork, creating xorai’s and pots from waste materials. Her entrepreneurship is holistic a blend of culture, sustainability, and empowerment.
Her Message to Aspiring Women Entrepreneurs
“To all the women out there don’t stop. Strengthen your willpower and keep your mindset strong. Challenges will come. Reach out to NGOs. They can guide you in ways you never imagined.”
“Edupur Foundation changed everything for me. I got support, motivation, and realized I’m not alone.”
A Women’s Studies Perspective
Anima Borah’s journey, when viewed through a gender lens, speaks volumes:
Redefining gender roles: From housewife to entrepreneur
Double roles: Juggling unpaid care work and paid enterprise
Undervalued labor: Home-based work now recognized as economic contribution
Supportive masculinity: Her husband and son’s encouragement breaks gender stereotypes
Role of institutions: Edupur’s gender-sensitive mentorship empowers local women
Entrepreneurship as resistance: Bonsili is not just a business it’s a voice
A Quiet Revolution
Bonsili Healthcare OPC Private Limited is more than a brand. It is the reflection of a woman’s quiet determination, cultural pride, and unyielding courage. Anima Borah turned her kitchen into a company, her poems into purpose, and her struggle into empowerment.
Her story offers a gentle yet firm message to all women:
“If there is no space for you create your own.”
To explore more inspiring journeys of women entrepreneurs from Sonitpur, visit our official website: Women Entrepreneurs in Sonitpur
